At BlogHer Confab, Marketers Show Moms Some Love

BATAVIA, Ohio (AdAge.com) — If you were wondering where the media budgets have gone, you might have tried looking around Chicago late last Thursday through Saturday. At the BlogHer '09 conference, marketers were lining up to woo around 1,500 mommy bloggers with swag, celebrity appearances, shopping sprees and lavish entertainment of the sort that seems part of a bygone era to most of the marketing world.
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