In this week's episode of Creativity's Top 5, McCann Erickson and Durex see the condom as an aphrodisiac; David O'Reilly expertly animates U2's latest single; Shynola directs a lo-fi fantasy land of chalk for Coldplay; RKCR/Y&R and Virgin Media go walking on a TV backlot; and Ghostly International releases a mood-inspired app for users to explore the record label's wares.