Treehugger reports on the Toyota iQ typeface, designed by 2 typographers, a race car driver, and a programmer to promote the new Toyota iQ microcar:

The goal was to design a typeface by tracking the moving car using
special software, and the whole undertaking documented with
photos and video. A camera mounted on a crane…was
used to track 4 color dots on the 4 corners of the car. The movement
was then turned into fonts using custom software.

More photos and the making-of video after the jump…

Click Here To Read Complete News From Its Source…